The Entrepreneur's Sales Playbook - Part 1

Many entrepreneurs believe "if we build it, they will come". The reality is, selling well really matters when it comes to achieving sustainable double-digit revenue growth. If your company's revenue growth is stagnating or you aren't winning enough deals against your competition, this program will give you a whole new way of looking at your approach to B2B sales.

• Developing a strong value proposition for your business.
• Identifying your ideal customer profile (ICP)
• Formulating a demand generation strategy to drive new customers

In the first part of the two-part "Entrepreneur's Sales Playbook Series" you'll learn the foundation of creating a sales playbook for your business based on a proven methodology that has been successfully implemented by growing businesses in SaaS, enterprise software/services, consulting and other B2B segments.****

• You are an entrepreneur, business owner, salesperson or sales leader in a B2B setting.
• Your business has a product or service that provides tangible value to customers.
• You are looking to increase revenue and bring in new customers.

Dave Hanley is an entrepreneur and seasoned sales practitioner. As a member of three founding teams, Dave has been instrumental in building three bootstrapped technology companies into sustainable, profitable industry leaders. Currently, Dave is Chief Revenue Officer for Libsyn, a podcast hosting and advertising provider. Libsyn acquired AdvertiseCast in 2021 which Dave co-founded in 2017. Prior to this, Dave was co-founder of Risk Control Technologies Inc. and Insurance Systems Inc. where he was responsible for sales and business development. In these roles, Dave drove over $100 million in SaaS and enterprise software revenue.